With Top 10 (and rising) hits on multiple radio formats, Jelly Roll today released the raw, emotive and downright powerful track “She” to digital service providers via Stoney Creek Records/BMG. The latest song released from what Jelly Roll describes as “therapeutic music” is an emotionally truthful ballad that gives a glimpse into the life of a person struggling with addiction as well as the ones who love them. Jelly Roll’s unique ability to be candid about such tough subjects has endeared him to audiences nationwide with songs like “Son of a Sinner” and “Dead Man Walking.”
For the Renee of “she,” Jelly Roll has partnered with Shatterproof, a national nonprofit origination dedicated to wing the addiction crisis and the devastation caused by the disease of addiction. Eleven people die every hour from a drug overdose and Jelly Roll’s song will help increase awareness of addiction prevention, treatment and recovery resources provided by Shatterproof help save lives.
Jelly Roll has shared his hard truths and struggles directly and intimately with his dedicated fans, evident in the millions of views each video he released. The music video for “she,” which features actres Danielle Macdonald, premieres December 2nd at 7:00pm EST, following his livestream on YouTube Rodeo at 6:30pm EST. Fans can also catch a glimpse of Jelly at his post-release party taking place on TikTok live December 6th at 6:00pm EST.
“‘she’ is about the struggle of addiction. ‘she’ is about talking about the elephant in the room and addressing head on the heroin and fentanyl epidemic that is sweeping the nation; the pharmaceutical pill problem that is sweeping the nation, and has been for a long time,” says Jelly Roll. “And I feel like it's an artist's responsibility to speak for those who sometimes can't always speak for themselves.”
After independently building his fanbase, Jelly Roll has garnered more than a billion streams and earned praise for the depth of his songwriting, with Billboard noting, “his music takes those raw, unreserved verses and melds elements of Country, Rock, and Hip-Hop into his own signature style” and American Songwriter adding, “with powerful tunes like ‘Son of a Sinner’ and ‘Sober’ it’s clear that when it comes to music, Jelly Roll’s heart is often right—singing with a profound amount of emotion and tact, the songs and their revealing lyrics soar to brilliantly uplifting heights, shining light onto some of life’s darkest circumstances.”
To learn more about addiction and find resources: Go to www.Shatterproof.org/SHEfindshelp.