Adam Brand - "Ready For Love"
By: Bobby Peacock
What is it about Australia regarding its brand (no pun intended) of country music? It seems like, with the exception of Keith Urban, no Australian singer has had any long-term success with country music here in the United States. Columbia Records seems poised to change that with new signee Adam Brand. Active since 1998, he’s had seven albums in his home country and charted a Top 20 hit with Lee Kernaghan and Steve Forde in 2007. Now, he gets to test the waters by sending “Ready for Love” out to American country radio.
Brand has a very rough, raw, gritty voice that brings to mind Matt Kennon or Porter Howell of Little Texas. Speaking of Little Texas, “Ready for Love” brings to mind that band’s “My Love” by asking if his lover is ready to fall in love. It’s simple yet sturdy, with an easily memorable hook and slightly off-kilter melody that leaves it sticking in your head well after you’re done listening to it. The production is clean and polished, sure, but it’s not overdone, and in fact makes a pleasant contrast with Brand’s voice.
Crossing over is perhaps all the trickier when one is an established artist in one field, and trying to cross over into a field where he’s a complete unknown — after all, you want to find a track that showcases how far you’ve already come as an artist, but at the same time, you want something that’ll retain interest and keep the new fanbase coming back for more. “Ready for Love” may be just the right single for Brand to cross over to this side of the Pacific.
READER'S COMMENTS
peter says:
Posted: Tuesday, August 17, 2010
I don't understand why these record companies take these people who aren't American and let them sing American songs. He's no Darryl Worley, now there's A Patriot! This guy is terrible!
margaret de reus says:
Posted: Sunday, August 8, 2010
Adam is a very sincere man! With a great voice and looks stunning!
Kristy says:
Posted: Friday, August 6, 2010
Well Im a huge fan of Adam and his voice is BEAUTIFUL and Sam his mate is a fantastic guitar player.
Cindy C says:
Posted: Thursday, August 5, 2010
Love the song! Was fortunate enough to see a live acoustic showcase here in VA and I am certainly READY FOR MOR ADAM BRAND ON US COUNTRY RADIO!!!
Janey says:
Posted: Thursday, August 5, 2010
I think, Adam Brand has what it takes - great voice, talent and music. He also has an awesome stage presence. I think we will see a lot more of him if the US doesn't snub him like they have done with so many of our exports...give him a go!
Jasmin says:
Posted: Wednesday, August 4, 2010
I think his voice is great! Great song too!
Matt B says:
Posted: Monday, August 2, 2010
Rick, Are you serious about his singing voice being bad for radio and unpleasant. The raspy thing he has is quite appealing and actually sets him apart from much of the mainstream audience.
Rick says:
Posted: Friday, July 30, 2010
Adam Brand's achilles heel has always been his singing voice, which just isn't that pleasant to listen to. Adam makes the most of what he's got but what works in the Aussie home market is not likely to fly in the US on Top 40 country radio. Jedd Hughes was supposed to be the next Keith Urban and we all know how that panned out...
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