Advertise at Roughstock

Banner Advertising Program

Roughstock's advertisers enjoy exposure on the hottest Country and Western advertising venue on the Web. As an advertiser, your banner will be featured on Roughstock's most popular areas--from the Roughstock Country Countdown to the Garth Brooks fan pages. Hundreds of thousands of users visit Roughstock every day for searching, surfing, and downloading the latest country and western news and information.

Want to access a highly targeted and valuable music consumer base, easily, effectively and with no legwork? Connect with the Roughstock's community of the Internet's top country music sites - leaders in quality content and audience. With Roughstock, advertisers get a turn-key solution for reaching this premium market.

Whether it's "run-of-network" advertising or a "site-specific" plan here at Roughstock, we can offer you the target consumers that turn your marketing objectives into realities. Connect with star-crazed Gen Y teens, collegiate groupies, serious working musicians, country music diehards, or another fan base entirely: Roughstock has the audience you need.

CAMPAIGN TYPE		RATE CARD
Site-specific target		$15.00
Run Of Select		$10.00
Run Of Network		$5.00
Bulk (pre-emptible RON)		$2.50

If you would like to learn more about advertising at Roughstock, please contact us at sales@roughstock.com

The Roughstock Country Countdown with Don Steel

All commercials include sponsor mention on the Countdown Web site. All advertising programs are offered on a monthly basis, and include unlimited free commercial changes/rotations. Special sponsorship programs are available to gain maximum exposure at Roughstock and on the Countdown show.

COMMERCIAL LENGTH		COMMERCIAL COST
10 seconds (live)		$75.00
15 seconds		$100.00
30 seconds		$175.00
60 seconds		$300.00

Rates available for voicing and production of commercials on a per-quote basis.

Site Metrics

   MAY/JUNE 2005 DEMOGRAPHICS STUDY

   Age ranges:

   Age          Male  Female
   9 to 11       0%      0%
   12 to 17      2%      4%
   18 to 24     11%     10%
   25 to 34     22%     13%
   35 to 44     12%     14%
   44+           5%      8%

   TOTAL        52%     49%
   (total does not equal 100% due to rounding)

   Highest education level completed:

   Some high school              0.59%
   High school                   4.37%
   Some college                 17.21%
   Technical/trade degree       22.34%
   College degree               47.34%
   Graduate/doctoral degree     25.02%

   Household income (HHI):

   No answer            15.42%
   $15,000--$24,000      9.94%
   $25,000--$34,000     15.17%
   $35,000--$49,000     24.20%
   $50,000--$74,000     19.68%
   $75,000--$99,000      5.43%
   $100,000--$149,000    6.17%
   $150,000--$199,000    2.19%
   Over $200,000         1.88%


   Question 1: Have you downloaded music from the Internet?
   Question 2: Have you purchased CD's, sheet music or other music products from the Internet?
   Question 3: Have you made any purchases on-line in the last month?
   Question 4: Have you made any purchases on-line in the last 6 months?
   Question 5: Are you on-line every day?

                        Q #1    Q. #2   Q. #3   Q. #4   Q. #5
       Yes              76.60%  84.60%  87.60%  91.40%  77.90%
       No               15.40%  13.00%  11.20%   7.10%  20.60%
       No Answer         8.00%   2.40%   1.20%   1.50%   1.50%

Restrictions

Roughstock reserves the right to refuse any advertising request, or to cancel advertising that does not fulfill the obligations set in the contract. This rate card is valid as of July 2004 only. All previous rate cards are invalidated by this document. This document is not an offer of advertising space. It is a price sheet only. Roughstock reserves the right to make editorial changes to the advertising program, including but not limited to the substitution of one page for another, the placement of the ad on the page, and the frequency of ad banner changes for each advertiser.